Foodbuy's brand identity revealed via new website

Wednesday, 21 February 2018

Foodbuy, a leading food and beverage procurement company, has unveiled its new brand identity and launched a new website for clients and suppliers.

The website brings the Foodbuy brand to life and clearly articulates the business narrative, outlining who Foodbuy are, what they do and how they add value to their clients. With £1bn of managed spend, and as part of Compass Group UK & Ireland, Foodbuy brings together the widest range of foodservice and hospitality clients to buy food, and everything associated with it.

With a global network connecting Foodbuy to suppliers from over 50+ countries, and an expert procurement team bringing together a wealth of knowledge and experience across 70 specialist categories, Foodbuy is able to deliver on the most challenging of briefs. The new brand narrative brings this to life through the concept of ‘via Foodbuy’ which shows how Foodbuy are the conduit linking together suppliers and clients.

Oliver Cock, Managing Director of Foodbuy, said: “Having a clear narrative means we’re able to communicate really simply what our business is all about. We’ve embarked on an exciting growth journey, one that will see us significantly increase our managed spend in the next few years and it’s vital we can tell people about this vision clearly. This is an exciting step forward for Foodbuy and our new website demonstrates the depth and breadth of our expertise. Our goal is to become recognised as the best procurement business and we now have the means to start articulating this vision.”

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